Sunday, September 9, 2012

"What's the Deal with Fiber Commercials?"



I realize that in this post I risk sounding like Andy Rooney, who (God rest his soul) has probably managed to find something to complain about in heaven. I would guess that he is griping about the clouds being too fluffy or something, but I am not a fan of portraying the theme park version of heaven.

Anyway, onto the kvetching: Fiber One’s latest rash of commercials bothers me. They are predicated on the assumption that fiber has a reputation for tasting terrible. It takes this assumption so far that in one commercial, parents hide the fact that Fiber One cereal has fiber in it from their child in order to convince him to eat it.

This is stupid.

Since when does anyone think that fiber tastes bad? I have never known anyone to shy away from trying something because of high fiber content. Sure, some high-fiber foods do taste terrible, like broccoli, but that is not because they have fiber.

In conclusion, no one thinks fiber is terrible, Fiber One. You are dumb.

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